What is happening today that wasn’t yesterday? What are we doing in the new sales office that I forever thought was impossible? What is the new strategy of Logo Brands these days?

Getting rid of the bottleneck

Alabama -- arguably one of the best collegiate football programs in the country. With 17 National Championships, it has fans across the nation yelling “ROLL TIDE!”

When it came time to choose our next “Shop-within-a-Shop” location, the Alabama bookstore was a no-brainer. The University of Alabama is such a distinguished university, it only made sense we introduce a shop concept in their flagship stores on campus.

The college and professional licensed business is getting quicker and quicker by day. In the Fall, we decided that we were ready to play in the quick turn licensed business. Our team has been testing our abilities and bandwidth with custom quick turn orders for months. However, we knew that the College Football National Championship was going to be the first real test.