Logo Brands Newsletter

Second Quarter 2022


We have had quite the fun this quarter! Keep scrolling to see some business highlights, new strategic partnerships, marketing updates, our 2022 Strategic Partnerships Summit recap, and more!

Thank you for helping to make this a great quarter!

Logo Brands is named CLC's #1 Non-Apparel Licensee

We are thrilled to announce that we've been named CLC's #1 Non-Apparel licensee in terms of royalties generated.

We are grateful for the opportunity to get to work alongside CLC and the many universities they represent for the past 21+ years. We have worked very hard to be the best in our industry and we’re looking forward to remaining #1 for many years to come!

Starting 01/01/23

Strategic Partnerships

Logo brands named one of two suppliers for the nfl in home textiles

Additional Rights Requested!

We recently won the bid along with one other supplier to produce blankets, throws, pillows, top of bed, linens and comforter sets for the NFL. What does this mean for college? We will be able to invest and commit to carrying these products for college. Please keep an eye open for these request to come through the system and let us know if you have any questions. We’re excited to grow these categories for college!

Logo Brands Top 5

Here is a snapshot of our college business the second quarter of 2022.
As of 07/27/2022

Sam's Club
Fanatics Lids College
Furniture - Chairs
Shelters - Canopies
Miscellaneous - Porch Greeter, Umbrella, Table Runner
Home Textiles - Blankets
Drinkware - Stainless
The Ohio State University
University of Georgia
University of Alabama
University of Michigan
University of Tennessee
Product Lines
12x12 Pagoda Canopy
Zero Gravity Lounger
Big Boy Chair
Porch Greeter
Venture Tote

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Join Our Quarterly Book Club!

Did you know we get together once a quarter, via Zoom, for a Book Club? We have completed our first series and have begun our second. These are the books we will be reading in the new series. We’d love to have you participate!

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Meet The Logo Team

Kayli Westmoreland

July 21-22, 2022

Strategic Partnership Summit 2022

Strategic Partnership Summit 2022

Domestic Process

Strategic Partnership Summit 2022

We had an incredible two days with our strategic partnership schools and we’re already counting down the days until next year!

Marketing Update

We’ve been preparing for Spring 2023, promoting our growing Sam's Club program, and launching strategic marketing initiatives with key retailer partners! Our team has been laser focused on exciting ways to promote your brand.

New Product Highlight

Rad Collection

On-The-Go Cooler

The adjustable webbing strap makes it easy to transport, with a front zipper pocket for essentials. This is perfect for outdoor gatherings, sporting events, birthday parties and more.

3 Designs in 3 Colors

Bold Design, Rad Design, and Stacked Design in bright and bold colors.

(Left to Right, Shown in Optic)

New Soft Touch Finish

Our drinkware pieces offered in this collection are the same features that you know and love, but with a new buttery soft finish!

Native Design

My Favorite Logo Memory

Man, where do you even begin with picking your favorite moment here? Such a tough task.

But my favorite moment was the tailgate show presentation when we rebranded from Logo Chair to Logo Brands. I think that was a huge kicking off point for our company of being seen in a different light. We aren’t just chairs.

You look up five years later and we have blankets in all leagues, we have drinkware in all leagues, and we’ve even sourced medical supplies. It’s been a crazy ride, but it feels like the jumping off point was when we rebranded from Logo Chairs to Logo Brands.

Kam Talley
National Account Director

our 2022

Domestic Offering

Check it out