Welcome
Thank you for checking out our latest newsletter. Keep scrolling to see business highlights, marketing updates, new products and more! Check out our brand video below to learn more about 'Our Story' at Logo Brands.
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Join Our Book Club!
We’ve completed our third book in the series and would love for you to jump in on the others! Every quarter, we meet via Zoom and have a great discussion. We’ve read 13 so far and are excited to keep the momentum going!
- Think Again by Adam Grant
- Unreasonable Hospitality by Will Guidara
- Confessions of an Economic Hitman by John Perkins
- The Comfort Crisis by Michael Easter
- Mistakes were Made (but
not by me) by Carol Tavris and Elliot Aronson
We are proud to have a long-term partnership with many top universities across the country. We are their exclusive provider for many of our top-selling products including tents, chairs, tables, stadium seating, coolers, blankets/throws, pillows and recreational balls.
Logo Brands Top Five
Here is a snapshot of our college business as of 02/28/2024.
Retailers |
---|
Target |
Fanatics |
Lids U |
Follet |
Rally House |
Categories |
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Home Textiles - Blankets |
Drinkware - Stainless |
Recreation |
Bags |
Drinkware - Ceramic |
Schools |
---|
University of Michigan |
The Ohio State University |
University of Texas |
University of Georgia |
University of Alabama |
Products |
---|
Frosty Fleece |
Sublimated Sweatshirt Blanket |
20oz Powder Coat Tumbler |
34oz Quencher Bottle |
Raschel Throw |
Michigan National Championship products have emerged as the largest hot market to date! With $599k in orders, Michigan now holds the record as the highest-grossing hot market in Logo Brands history.
Where are you from?
Indiana
Where did you graduate college?
Purdue University
Where did you work before Logo?
Amerigo
How long have you been at Logo?
17 years
Any hobbies?
I enjoy gardening, camping, and hiking. I recently completed my Master Gardener certification and hiked and/or camped in all 57 TN State Parks in 2023.
Impressive
Find The Story Behind Our Collector Series
We are thrilled to collaborate with the talented Streater Spencer for a new drinkware collection. Take a look behind the scenes at the inspiration and stunning creation of the Collector Series!
Marketing Update
Spring is blooming, and the new year is unfolding as we gear up for an exciting 2024 ahead! As we bid farewell to our winter marketing efforts, we're eager to collaborate with you on essential initiatives for the university. Your input is invaluable to us, so please don't hesitate to reach out and let us know how we can assist you or your program!
Trade Opportunities
We'd love to discuss potential trade opportunities for advertising with you or the relevant sports properties team. Below are a couple of examples of a programs we've executed. Please reach out to licensingteam@logobrands.com for more information!
Product Exchange
This past winter, our team curated and shipped a "Thank You" box for every Wake Forest Sports Properties corporate partner through our custom box program. Each box included ceramic mugs and a blanket, and was shipped out just in time for holiday gifting!
Advertising
In exchange for donor boxes and a few other on-campus needs, Vol Network arranged a collection of options for our Marketing Team to choose from using the retail value of the products provided. Through this, our team was able to choose a variety of options to promote our brand in unique sports spaces, including backstop ads, newsletter promotions, and even on-air radio advertisements.
On-Campus
We were even able to take our partnership with Tennessee a step further establishing a presence in Vol Network's Vol Village on Tennessee's Orange and White Gameday, utilizing our trade funds. We collaborated with VolShop, a longstanding partner of ours and Vol Network's, to host a giveaway during the spring game.
Our 22oz Stainless Cup with a sip lid is perfect for your on-the-go beverages. Crafted for durability and style, this cup keeps your drinks hot or cold longer with double-wall insulation. The gasket liner prevents splashes and preserves flavor wherever you are. Ditch disposable cups for this dishwasher-friendly stainless option, ideal for morning commutes, long days tailgating or sitting poolside on a hot summer day. Elevate your drinking experience with our sleek and versatile 22oz Stainless Cup today!
My Favorite Logo Memory
Monthly Briefings
Every month, we collect articles to help us better understand what is happening in the industry. One of our core values is "Improving." Key points are highlighted at the top of each. We hope you find this information helpful as you plan and strategize for your program.
Key Takeaways:
- Lids unveiled the second location of their new retail store called Lids HD (Hat Drop).
- Fanatics has acquired the leading Italian sports merchandise company Epi.
- The new Walmart app home page of the revamped Walmart app has a similar design as social media.
- All Bealls department store locations will be rebranded to be called “Bealls Florida”.
- Amazon has used artificial intelligence to help stop the sale of counterfeit goods on their website.
- Analytics company GlobalData expects the global secondhand market to grow by 21% annually over the next 5 years.
Read it here.
Key Takeaways:
- Technology is the biggest sector in terms of total job cuts in 2023 accounting for 49% of all job cuts.
- Through May 5th, ten major retailers have filed for bankruptcy in 2023.
- Online shopping sales increase by 15-20% on Mondays.
- Target on tracks to offer curbside returns in all locations by the end of the summer.
- Fanatics is expanding their partnership with the WWE to have Fanatics operate all on-site retail for the over 300 WWE yearly events.
- The new EY Future Consumer Index shows 94% of consumers are worried about the rising cost of living.
Read it here.
Key Takeaways:
- Consumer survey shows product selection as a top reason consumers choose to use an online marketplace.
- 93% of people shop online at least once a month.
- Pilot Company undergoes a one-billion-dollar remodeling project.
- Walmart is experimenting with new ways to sell advertising.
- California Senate passes bill to limit what employers can instruct their employees to do when handling shoplifters.
Read it here.
Key Takeaways:
- Amazon’s Prime Day average sales price was up 6% compared to last year.
- Sam’s Club’s Member Access Platform now gives advertisers the ability to see what revenue is being driven by certain advertisements.
- Private label unit share hits a new high at 20.5%.
- Academy Sports + Outdoors creates a new community outreach partnership with the Indianapolis Colts.
- Back-to-school shopping expected to be 15.7% higher than last year.
Read it here.
Key Takeaways:
• Ace Hardware has already opened 100 locations this year and will open 70 more before New Years Day.
• The Mall of America has been named Chain Store Age’s top retail center experience in America for 2023.
• Analyst firm IHL Group estimates that the top 212 public retailers and restaurants in North America will have $1.5 trillion financial impact from artificial intelligence through 2029.
Read it here.
Key Takeaways:
- Walmart is having a savings event called “Walmart Deals – Holiday Kickoff” going from October 9th through October 12th.
- Sam’s Club’s Member Access Platform now allows advertisers to track the media impact on their sales easily with the Media and Sales Performance Dashboard.
- According to the 2023 Sprout Social Index, 51% of consumers say the most memorable action for a brand on social media is to respond to customers.
- Jungle Scouts Q1 2023 consumer survey revealed that 43% of Gen Z consumers start their online product searches on TikTok.
Read it here.
Key Takeaways:
- As a result of inflation, 42% of consumers are opting to purchase fewer gifts.
- Not having the preferred delivery option available has caused 92% of U.S. shoppers to abandon their cart.
- According to a survey, the top reason people start shopping early is to spread out their budget.
- Amazon is rolling out passkeys to take the place of passwords.
- 50% of consumers believe having a loyalty card significantly increases their spending with the brand.
Read it here.
Key Takeaways:
- Almost half of the surveyed U.S. consumers returned at least one gift during the 2022 holiday season.
- BJ’s Wholesale Club is entering their 20th state.
- E-Commerce sales have reached a new height during Black Friday weekend.
- In-store traffic was up 4.6% compared to last year.
Read it here.
This month’s edition includes great info about holiday 2023 spending and trends, the NRF monthly economic review, as well as info about the global economy and trends we are seeing there that would impact the retail industry.
Read it here.
- Total Wine & More recently became the largest alcohol retailer in the U.S., surpassing Costco.
- Academy Sports + Outdoors is utilizing AI technology for allocation and replenishment decisions.
- The U.S. economy has been more resilient than expected with reports showing lower inflation and no sign of a recession.
- Global e-commerce revenue is expected to grow to $3.64 trillion in 2024, after spiking 108% during the previous five years.
Read it here.
Interested in learning more about the products we're launching in 2024? Click the link below to view our cutting edge and fashion-forward products.
Have you ever wondered what we can produce on demand at Logo Brands? Check out our Domestic Flyer. Let us know how we can help with your internal campus needs!